How to Choose a Great LinkedIn Background Photo

Updated: Nov 23

LinkedIn has changed the way we look for jobs, and commonly, a lot of potential employers will specifically ask for your LinkedIn profile on applications.

A good LinkedIn profile can be just as valuable as a good resume or cover letter.

And the truth is, nothing ties everything together like a good picture.

Best tips for LinkedIn?

LinkedIn is a social media platform focused on the professional aspect of our lives and is the world's largest professional network site to date.

how to choose linkedin background photo infographic

Created with the purpose to offer new opportunities to its users, LinkedIn has become a one-stop-shop when it comes to online, professional networking.

Whether you are looking for a job, wanting to showcase your skillset, find volunteer work, or even keep track of your skills, LinkedIn is the place to be.


Your LinkedIn profile is an online resume for all to see, allowing you to forge connections or keep up to date with the latest businesses from the comfort of your couch. Without even doing anything, you are inviting professionals to find your page and engage with you.

The website and app also have a messaging feature for easy communication, where businesses can contact you about opportunities and vice versa.

A complete and well-rounded profile showcasing all our unique skills and attributes has proven to present users with ample opportunities.

LinkedIn can also be used to organize events, create and join groups, and browse open positions. It also allows its users to share other forms of media relevant to their professions, such as images and videos, making it the perfect place for creatives to show the world what they have to offer.

In short, a LinkedIn profile is an online portfolio and a business page.

Why does having a great photo matter?

Not dissimilar to the header on your resume, your background photo is a recruiters introduction to you

In an article on Psychology Today entitled, "The Power of First Impressions" Arthur Dobrin D.S.W wrote, "The exaggerated impact of first impressions is related to the halo effect, that phenomenon whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or the whole."

What this means is that even something as simple as a cover photo can affect the way the rest of your profile is perceived by the viewer.

For example, when browsing a real estate webpage, our eye is drawn to the best photographs, not just in appearances but in quality. If a photograph is poor quality or taken at a bizarre angle, it gives off an air of unprofessionalism, or something not quite right. Because of that, we breeze right past a house that could have been just perfect.

The same applies here, your cover photo is one of the first things someone viewing your profile will see, so we want to encourage them to continue scrolling down by giving them a professional and appropriate image.

When it comes to choosing a profile picture, people agonize over the options. We spend hours scrutinizing even the smallest details. How does our hair look? Do we seem approachable? Is my clothing professional?

In an increasingly digital age, we are more aware than ever that our digital presence is an extension of our physical self, and put great care into selecting a profile photo that conveys what we would like others to see.

So why don't we afford the same care and time when choosing our cover photo?

When browsing the platform, our LinkedIn cover photo is one of the first things that employment recruiters see. Why not put your best foot forward and take the time to select a professional photo that creates the best impression possible?

How do I make sure it is the right size?

One of the most important aspects of choosing a banner is making sure that your image dimensions are correct. For a LinkedIn cover photo, your dimensions should be 1128 (w) x 191 (h) pixels, or 1584 (w) x 396 (h) pixels, depending on your image.

If you find an image you adore but it doesn't fit the dimensions, there are plenty of websites dedicated to changing image size, such as shrinkpictures and webresizer which can be found