Case Study

Marketing, Senior-Level Resume

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Challenge

Due to rapid changes in the regulatory environment around her product, Jill found herself seeking a new opportunity as her unicorn startup began scaling-back their footprint outside of California. As a Tesla alum and leader of multi-million-dollar campaigns, Jill wanted to be picky with her next role. She applied to several top choices and was frustrated to receive standardized rejection letters.

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Solution

Jill is highly-technical in her approach to marketing, yet her resume suffered from broad summary and didn’t track the vital metrics that data-driven startups are hungry for. In addition, we discovered that her ATS score was extremely low; low enough to be automatically rejected. Her original resume was structured in a way that content was lost or incorrectly displayed between operating systems.

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Results

Jill began receiving interviews immediately upon leading with her new resume (according to her, “Five in one week!”). She was able to hold out for a higher salary in her target market with an AgTech company.

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Pay boost:

$18,000

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Title Before:

 

Senior Manager, Brand

Title After:

Senior Manager, Brand

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